“In a connected world, individuals and organizations that make the strongest connections win. In the past, our products and services ~our whats~ were our key to success. Today, whats have become commodities, easily duplicated or reverse engineered. Sustainable advantage and enduring success, for both the companies and the people who work for them, now lie in the realm of how.

 Today how we behave and interact with others is the ultimate differentiator. The qualities that most once thought of as ‘soft’~ integrity, passion, humility and truth, have become the hard currency of business success and the most powerful drivers of reputation and profitability.” 

-Dov Seidman “HOW: Why HOW We DO Anything Means Everything…in Business and in Life”

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